Thursday, October 15, 2009

Sweet Message Included!
Launch of Narimiya Hiroki's Cake and Jam

13th October 2009

Narimiya Hiroki, known in the entertainment world as the 'Sweet Man' is the producer of Narimiya Roll, among other things. This time, it's cake and jam.

Narimiya is particular about the ingredients used, resulting in 'Superior Sweets' (Only domestic products were used for the pound cake and jam). In commemoration of MOS Burger's third Superior Hamburger Sandwich, only 200 people received the Sweets.

Exclusive to MOS Burger's mobile subscription online members, 200 people were chosen through lottery between 14th October and 16th November for this event. Narimiya wrote a sweet message for each one, and that was of course the best dish for the fans. It's not surprising that Narimiya is picky about flavour, since he "has a cake after every meal."

"The cake is enhanced by the fragrance of rice flour, and a minimal amount of sugar is used for the jam so as not to take away its natural flavour. Working with MOS Burger over the summer, we experimented with the amount of rice flour and butter to be used, and so on. Of course, individually the cake and jam are delicious by themselves. The jam on toast, or with salad, will be great as well," Narimiya said confidently with a smile.

On that day, several members from MOS mobile site were the early tasters of the "Narimiya Sweets". Narimiya watched earnestly as the ladies said "Delicious!". Fan service was not forgotten as one lucky member got a Superior Surprise - a one-to-one tasting session, fed by Narimiya himself.

I'd take the hamburger over cakes and jams anyday!



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